Newspaper ads why are they important?
Even in the era of digitalization lot of us rely on News papers, many
companies still invest a lot in news paper, it is easy way of reaching millions
of audience over a huge demographic or a country it a easy way to sell your
goods or services to the mass, informing the public of your product and telling
why they should take our service will even have positive results just within an
hour or by the end of the day.
Some key notes to remember when you Book an Ad in Newspaper
Newspaper Ad Sizes:
Picking up the right size is always proportional to the budget you spend
So it’s always important to keep in mind the bigger the size of add the
bigger budget
Position of the ad
When it comes to position of ad that plays a major role, which page
which edition , where it is really matters you have to decide which position is
best for you ad
e.g. : Posting ads in home page have many responses than ads which are
inside its a concept that is crucial for the success of your ad.
Always make sure you post in the right zone
Don’t mess your ad, posting it in irrelevant sections, remember news
papers have many sections and make sure you have placed it right
Business ad will get responses if its posted in business section that in
city edition
"Remember to place your ad in the right zone"
Image Advertisements
A pleasing image ad is more important, lot of text will make your ad
look gaudy, make it simple make it look clean and few lines about product and
your contact info would do the job
"Simple and Clean ads have more responses so always pick the right
images"
Text advertisements
It’s always important for text advertisements to be short; people are
always interested in catchy titles than a long passage of story about your
business
"So it’s necessary to keep in mind “Short the sweet ".
Can I design my Newspaper Ad?
Designing a print ad requires some knowledge about tools like Photoshop,
or CorelDraw you need to keep in mind about certain aspects, choosing the right
font, picking up the right images, such as the body of a print ad, the art, and
the title.
"A few sessions on image editing tools will do the job"
